Road to Success @CES Las Vegas Recap

Zielpuls | News | Road to Success @CES Las Vegas Recap

The automotive industry is changing and facing a major transformation, it is all about experience and software first! To stay competitive, the path to software-defined vehicles is essential. At CES 2022 in Las Vegas as part of Accenture Innovation Hub we showed how this can be done.

We leverage the accumulated strengths of the Accenture Industry X entities designaffairs, Zielpuls, ESR Labs and umlaut to create sustainable 360° value for the customer. Our ROAD TO SUCCESS offering paves the way for OEMs to the software-defined vehicle.

Together, we will optimize the automotive development value chain from different angles.

Road to Success Video

WATCH OUR VIDEO TO FIND OUT WHY designaffairs, Zielpuls, ESR labs and umlaut will rock the automotive development of the future:

Our Road to Success demonstrator

road to success demonstratorTo visualize the ROAD TO SUCCESS competencies and expertise, we designed a stylized vehicle with a glowing heart, the control unit, a trendsetting HMI design with simulated OTA-Updates and videos.

Our portfolio can be adapted to any other industry dealing with software-defined products. All products in which the software share is increasing can benefit from our  Road to Success team’s expertise.


Autor: Anita VölkPublished: 19.1.2022 News,