Mobility Services with Artificial Intelligence: "Urby Mobility"

Zielpuls | Projects | Mobility Services with Artificial Intelligence: “Urby Mobility”

We develop intelligent vehicle functions of the future.

As part of the digitalisation and networking of vehicles, our customer, BMW Group, wants to offer the end consumer intelligent, predictive functions based on user behavior in the future.

In a research and engineering project, Zielpuls develops with the BMW Group a platform for the customer that analyses the mobility behavior of a user and can thus predict his or her behavior: the mobility app “Urby Mobility”. An intelligent system uses machine learning to create individual mobility profiles based on the test persons’ habits. These profiles can be used to predict future behavior with different parameters such as location and time. The generated forecasts can be called up via mobile apps as well as in the vehicle itself.

The goal was to develop a platform for individual on-demand mobility that would control traffic flows in a more targeted manner and thus require fewer vehicles on the road.

We support the BMW Group in designing the overall system, implementing the machine learning algorithms and backend functions, and prototypically implementing the applications for mobile devices under Android and iOS. We will also move the backend to the Azure cloud with regard to scaling and protection for future pilot phases.

For an expert discussion with Ilja Stucken, Managing Partner, Zielpuls GmbH, and Benjamin Kreabs, Head of Mobility Lab, BMW Group, click here.

Added value for the customer

Our interdisciplinary Zielpuls team provides the customer with comprehensive advice on the specification of complex functions. Using state-of-the-art technologies such as machine learning, we implement the predictive functions. In the agile environment according to Scrum we respond flexibly to customer requests and develop new system functions in close cooperation with the customer. By combining our knowledge in the areas of artificial intelligence, backend development and cloud platforms, we create the decisive advantage for fast and iterative implementation.


We are ready for the future. Our technical expertise is the basis for your successful project. Learn more about our innovative approaches and forward-looking ideas and convince yourself of the results!


We create the customer experience of the future through intelligent mobility prediction.

Mobility is becoming increasingly multimodal and independent of singular means of transport. Together with our client, we design and implement the next generation of mobility prediction. As full-stack developers, we design functions that navigate users from one place to another according to their expectations and preferences. We develop both the app functions and the backend intelligence in close cooperation with our customer.

Paul-Gérard Pellekoorne

Lead Technology Pioneer